Project Overview

Brief

The brief was to create a drink brand that felt light, fun, and genuinely refreshing, without leaning into overpromises or cluttered health claims. The focus was on natural enjoyment and simplicity.

Solution

Coqua was designed as a bright, playful brand with clear flavor cues and an approachable tone. The visual system balances freshness with warmth, making the product feel equally suited for quick refreshment or slow moments in the day.

My Role

Built the brand from the ground up, including naming, flavor storytelling, packaging design and visual identity. Defined the tone of voice and overall brand world.