Project Overview

Brief

The brief was to design packaging for Naagin’s Dipster format, a small, portable hot sauce meant for easy, on-the-go use. The focus was on creating a pack that felt fun, accessible and instantly recognizable, while still carrying Naagin’s bold personality.

Solution

The Dipster was designed as a compact, tear-and-dip format that fits naturally into casual snacking moments. The visual language is loud without being cluttered, using color and copy to signal heat, humor and approachability. The packaging encourages sharing and impulse use rather than careful pouring.

My Role

Contributed to the packaging concept, visual design and overall format thinking. Ensured the design balanced functionality, shelf presence and brand consistency.